I’m an Italian freelance designer specializing in graphic design, branding, digital illustration, 3D design, and motion graphics. Inspired by 80s visual culture, my work features bright colors, surreal elements, raw calligraphy, and bold typography. I’ve worked with clients like Gucci, Netflix, Sony Pictures, Nike, Bleacher Report, and Entertainment Weekly.
Font Populista
Font Populista is a project that celebrates a popular typographic style in Italy from the 1970s to the 1990s, commonly seen on the shop windows of various commercial activities and artisan workshops. Originating from adhesive vinyl letters sold in hardware stores, this style, characterized by its DIY approach and often imperfect execution, has unwittingly played a fundamental role in shaping the Italian popular aesthetic. The project aims to preserve this unique, yet endangered, cultural phenomenon through a photographic collection and vector reconstruction of the entire alphabet, with modern additions. 
The resulting font is usable within the website and available for free download, offering both a historical homage and a contemporary resource for designers.

THANKS TO:
@PROFILISERIALI (AMELIO, ANTONIO E CLARA) FABIO POZZOLO, ANTONELLO COLAPS (DOPOLAVORO STUDIO), MARCO PETRUCCI (TESTI MANIFESTI), DREW HEFFRON, ACCAITTI, CLAUDIO (COLLA), SILVIA MARCHETTI, and everyone who sent sightings around, contributing to making Font Populista what it is.


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