I’m an Italian freelance multidisciplinary designer specializing in graphic design, branding, digital illustration,  visual 3D design and motion graphics.
My works are strongly inspired by the visual culture of the 80s, and are characterized by bright color palettes, surrealistic vibes, raw calligraphy and bold typographic compositions.

I designed for clients such as Gucci, Netflix, Sony Pictures, Nike, Bleacher Report, Entertainment Weekly and others.

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Categories:

Visual
Branding
3D
Motion graphics
Music-related




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THE UP LIGHT

Packaging design, Visual Identity - Proposal.
2013

Logo, icons and packaging redesign concept for The Up Light.

The Up Light is a smartphone controlled light bulb which can be programmed to make your sleep healthier and have a better awakening, using colors, sounds and customizable presets.

With this -unused- proposal, I wanted to use a color palette that transposes the smooth transition from dark nightly into warm dawn.
Graphic elements and typography were designed to be mild and welcoming, avoiding a cold technologic imagery. 
In addition, some typography is printed with UV Spot color, that comes out with the impact of light.




  

The product name and the brand's claim "Wake Up Happy." are designed by light itself using an UV Spot color.