THE UP LIGHT
Packaging design, Visual Identity - Proposal.
2013
Packaging design, Visual Identity - Proposal.
2013
Logo, icons and packaging redesign concept for The Up Light.
The Up Light is a smartphone controlled light bulb which can be programmed to make your sleep healthier and have a better awakening, using colors, sounds and customizable presets.
With this -unused- proposal, I wanted to use a color palette that transposes the smooth transition from dark nightly into warm dawn.
Graphic elements and typography were designed to be mild and welcoming, avoiding a cold technologic imagery.
In addition, some typography is printed with UV Spot color, that comes out with the impact of light.
The Up Light is a smartphone controlled light bulb which can be programmed to make your sleep healthier and have a better awakening, using colors, sounds and customizable presets.
With this -unused- proposal, I wanted to use a color palette that transposes the smooth transition from dark nightly into warm dawn.
Graphic elements and typography were designed to be mild and welcoming, avoiding a cold technologic imagery.
In addition, some typography is printed with UV Spot color, that comes out with the impact of light.
![](https://freight.cargo.site/t/original/i/d8b80eeefb2a820087a7e1be602c714f516a6a33862d1873bbd74d14b94439ec/4.png)
![](https://freight.cargo.site/t/original/i/9be5d462dca3f1009ac99ac2e34bd6dbf0d2699af8d1a7445ff8c5de4306d2bf/3.png)
![](https://freight.cargo.site/t/original/i/872d56efeedca678f97b6de001c1fff7d4c29d54c62df37697bf8af11f89e5eb/a1.png)
![](https://freight.cargo.site/t/original/i/14078c6bdd5b06bb42086ed567c1a85d2e3e867389d9c9bf9ef5b7f88e389f09/a2a.png)
![](https://freight.cargo.site/t/original/i/6b20a38d7297e75c7ac351739f29338a034441a0be0616de11f9ffe0c9de1c6a/a3.png)
![](https://freight.cargo.site/t/original/i/635a6d32f5f606868a1891c79f43c8c0cb1d69954937694317d37ab692ba34cc/2X.png)
![](https://freight.cargo.site/t/original/i/20caa370acf3bca4e9e5ffe79eec7405c6535927a1d39bc12f02424717adc4e7/X.png)