THE UP LIGHT
Packaging design, Visual Identity - Proposal.
2013
Packaging design, Visual Identity - Proposal.
2013
Logo, icons and packaging redesign concept for The Up Light.
The Up Light is a smartphone controlled light bulb which can be programmed to make your sleep healthier and have a better awakening, using colors, sounds and customizable presets.
With this -unused- proposal, I wanted to use a color palette that transposes the smooth transition from dark nightly into warm dawn.
Graphic elements and typography were designed to be mild and welcoming, avoiding a cold technologic imagery.
In addition, some typography is printed with UV Spot color, that comes out with the impact of light.
The Up Light is a smartphone controlled light bulb which can be programmed to make your sleep healthier and have a better awakening, using colors, sounds and customizable presets.
With this -unused- proposal, I wanted to use a color palette that transposes the smooth transition from dark nightly into warm dawn.
Graphic elements and typography were designed to be mild and welcoming, avoiding a cold technologic imagery.
In addition, some typography is printed with UV Spot color, that comes out with the impact of light.






